OPINION PIECE – B&T BANDT.COM.AU 30 SEPT – LANDING IN MELBOURNE after seven years in Dubai I felt like Frodo returning to the Shire. Victorious, sure, but changed too. Scarred even. Let’s just say experiences were experienced and lessons were learned. Creating branded content for brands like Bentley, GM, GE and Coca Cola, a few have lessons stuck with me. Lesson 1 – Culture is local, but emotion is universal I was once briefed to create a Ramadan film for […]
UNILEVER HOME CARE’S Jif brief to Director, Mark Williams, would change the brand’s fortunes -with a YouTube pre-roll campaign featuring 75 unique film executions. Aiming to reach the broadest possible online audience, the campaign’s premise was that as a total cleaning solution, there was no barrier to what other content the product could be associated with. After Google provided the team the region’s top YouTube search terms, Williams then crafted dozens of unique creative executions based on the theme ‘For […]
WORKING WITH FP7 DUBAI and in-house producers, Mint, Director, Mark Williams, created a mammoth 23-hour film for Facebook and YouTube for Unilever brand, OMO. The idea was to make it deliberately boring -to wake parents up to the fact that kids today are ‘the least active kids ever. FP7’s strategy worked; the campaign went on to win a gold and three silver Effies, a Dubai Lynx Gold and a Cannes shortlist. Yet, bringing the strategy to life would be a […]
Four Quadrant Films, launches in Melbourne with director, Mark Stephen Williams, at the helm. AFTER A SEVEN YEAR STINT creating digital film content for global agencies, BBDO New York, Impact Proximity, Keko of London and McCann FP7 in Dubai, film director, Mark Stephen Williams, is calling Melbourne home with new content shop, Four Quadrant Films. Specialising in social and online branded content, Williams says that Four Quadrant Films fills in the gap between cheap disposable online content and thematic brand […]
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