Monthly Archives: September 2019

CASE STUDY – How two still images became a luxury apartment

WHEN ONE OF THE WORLD’S BIGGEST real estate developers chose director, Mark Stephen Williams, to create a film to showcase a new luxury development, there was a slight problem.  Their marketing team had allocated a budget of just $30,000 and only had two low res architectural renders of their new concept. ‘With no actual building and no budget for VFX, we knew we needed to create a story. The development was next to Dubai’s Opera House, and without anything visual […]

branded content contextual keyword Jif campaign

CASE STUDY – Jif cleans up with innovative content

UNILEVER HOME CARE’S Jif brief to Director, Mark Williams, would change the brand’s fortunes -with a YouTube pre-roll campaign featuring 75 unique film executions. Aiming to reach the broadest possible online audience, the campaign’s premise was that as a total cleaning solution, there was no barrier to what other content the product could be associated with.  After Google provided the team the region’s top YouTube search terms, Williams then crafted dozens of unique creative executions based on the theme ‘For […]

CASE STUDY – The ‘World’s Most Boring Film’

WORKING WITH FP7 DUBAI and in-house producers, Mint, Director, Mark Williams, created a mammoth 23-hour film for Facebook and YouTube for Unilever brand, OMO. The idea was to make it deliberately boring -to wake parents up to the fact that kids today are ‘the least active kids ever. FP7’s strategy worked; the campaign went on to win a gold and three silver Effies, a Dubai Lynx Gold and a Cannes shortlist. Yet, bringing the strategy to life would be a […]

content creator

FQF opens in Melbourne

Four Quadrant Films, launches in Melbourne with director, Mark Stephen Williams, at the helm. AFTER A SEVEN YEAR STINT creating digital film content for global agencies, BBDO New York, Impact Proximity, Keko of London and McCann FP7 in Dubai, film director, Mark Stephen Williams, is calling Melbourne home with new content shop, Four Quadrant Films. Specialising in social and online branded content, Williams says that Four Quadrant Films fills in the gap between cheap disposable online content and thematic brand […]

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