Throwback to Mark’s Photojournalism work

Director, Mark Stephen Williams, began his career as a photojournalist. He was first published while still a schoolboy and won his first award at age 17. Here is a selection of his portfolio from his 15 year career.

WORKSHOP – Canon commercial filmmaking – Xposure 2018

CANON PROFESSIONAL SERVICES asked Director, Mark Stephen Williams, to share his tips, tricks and insights on creativity in commercial film making at one of the world’s leading photography and film expos, the 2018 Xposure XPF in Sharjah. As a Canon Cinema Camera ‘Evangelist’, Mark leads workshops such as this around Africa and the Middle East. The event was livestreamed on Facebook to over 15,500 filmmakers around the Middle East and North Africa. It’s really rewarding to be able to help […]

Five and a half lessons filmmaking in Dubai

OPINION PIECE – B&T BANDT.COM.AU 30 SEPT – LANDING IN MELBOURNE after seven years in Dubai I felt like Frodo returning to the Shire. Victorious, sure, but changed too. Scarred even. Let’s just say experiences were experienced and lessons were learned. Creating branded content for brands like Bentley, GM, GE and Coca Cola, a few have lessons stuck with me. Lesson 1 – Culture is local, but emotion is universal I was once briefed to create a Ramadan film for […]

CASE STUDY – How two still images became a luxury apartment

WHEN ONE OF THE WORLD’S BIGGEST real estate developers chose director, Mark Stephen Williams, to create a film to showcase a new luxury development, there was a slight problem.  Their marketing team had allocated a budget of just $30,000 and only had two low res architectural renders of their new concept. ‘With no actual building and no budget for VFX, we knew we needed to create a story. The development was next to Dubai’s Opera House, and without anything visual […]

branded content contextual keyword Jif campaign

CASE STUDY – Jif cleans up with innovative content

UNILEVER HOME CARE’S Jif brief to Director, Mark Williams, would change the brand’s fortunes -with a YouTube pre-roll campaign featuring 75 unique film executions. Aiming to reach the broadest possible online audience, the campaign’s premise was that as a total cleaning solution, there was no barrier to what other content the product could be associated with.  After Google provided the team the region’s top YouTube search terms, Williams then crafted dozens of unique creative executions based on the theme ‘For […]

CASE STUDY – The ‘World’s Most Boring Film’

WORKING WITH FP7 DUBAI and in-house producers, Mint, Director, Mark Williams, created a mammoth 23-hour film for Facebook and YouTube for Unilever brand, OMO. The idea was to make it deliberately boring -to wake parents up to the fact that kids today are ‘the least active kids ever. FP7’s strategy worked; the campaign went on to win a gold and three silver Effies, a Dubai Lynx Gold and a Cannes shortlist. Yet, bringing the strategy to life would be a […]

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FQF opens in Melbourne

Four Quadrant Films, launches in Melbourne with director, Mark Stephen Williams, at the helm. AFTER A SEVEN YEAR STINT creating digital film content for global agencies, BBDO New York, Impact Proximity, Keko of London and McCann FP7 in Dubai, film director, Mark Stephen Williams, is calling Melbourne home with new content shop, Four Quadrant Films. Specialising in social and online branded content, Williams says that Four Quadrant Films fills in the gap between cheap disposable online content and thematic brand […]

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