Tag : youtube videos

branded content contextual keyword Jif campaign

CASE STUDY – Jif cleans up with innovative content

UNILEVER HOME CARE’S Jif brief to Director, Mark Williams, would change the brand’s fortunes -with a YouTube pre-roll campaign featuring 75 unique film executions. Aiming to reach the broadest possible online audience, the campaign’s premise was that as a total cleaning solution, there was no barrier to what other content the product could be associated with. After Google provided the team the region’s top YouTube search terms, Williams then crafted dozens of unique creative executions based on the theme ‘For […]

CASE STUDY – The ‘World’s Most Boring Film’

WORKING WITH FP7 DUBAI and in-house producers, Mint, Director, Mark Williams, created a mammoth 23-hour film for Facebook and YouTube for Unilever brand, OMO. The idea was to make it deliberately boring -to wake parents up to the fact that kids today are ‘the least active kids ever. FP7’s strategy worked; the campaign went on to win a gold and three silver Effies, a Dubai Lynx Gold and a Cannes shortlist. Yet, bringing the strategy to life would be a […]

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