UNILEVER HOME CARE’S Jif brief to Director, Mark Williams, would change the brand’s fortunes -with a YouTube pre-roll campaign featuring 75 unique film executions. Aiming to reach the broadest possible online audience, the campaign’s premise was that as a total cleaning solution, there was no barrier to what other content the product could be associated with. After Google provided the team the region’s top YouTube search terms, Williams then crafted dozens of unique creative executions based on the theme ‘For […]
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